Community Discussions
Explore the latest discussions and community conversations related to this domain.
Small business owners of Reddit, what low-budget marketing tactics have you found to be surprisingly effective, and can you share any success stories related to these strategies?
Main Post:
"Small business owners of Reddit, what low-budget marketing tactics have you found to be surprisingly effective, and can you share any success stories related to these strategies?"
Top Comment: This is a friendly reminder that r/smallbusiness is a question and answer subreddit. You ask a question about starting, owning, and growing a small business and the community answers. Posts that violate the rules listed in the sidebar will be removed. A permanent or temporary ban may also be issued if you do not remove the offending post. Seeing this message does not mean your post was automatically removed. I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
How do you market your business on Reddit? Or we shouldn't do this at all?
Main Post:
I have this burning question "What's the efficient or the appropriate way to promote a business on Reddit?"
Or is it a bad thing to promote it?
By promote, I don't mean the usual marketing gimmick, I simply mean in what way do you bring value so that people feel really helped and attracted towards what you post and visits your business or at least ask you about your business?
Top Comment: I started writing a well-formatted reply but I'm still waking up and my thoughts are all disjointed, so here they are in dot-point forms: First thoughts: I'm usually the first person to have a go at someone for using r/entrepreneur as a marketing channel (my most active sub). I really hate feeling sold to when I want to share my stories with other entrepreneurs. But, I don't believe marketing on reddit is inherently wrong. It just requires thought and a gentle touch. Redditors are really sensitive about being marketed/sold to. You can't just come in and start spamming links and then get defensive when you get called out for it. It also depends what you're selling - if it's a product, it's going to be completely different than if you're a marketing agency. Personal Experience/Plans: I personally posted this years ago, which got to front-page and generated a ton of traffic for my Kickstarter at the time: https://www.reddit.com/r/pics/comments/1tc5qf/pillow_fort_construction_kit_disguised_as_a_foot/ I looked at the meme trends at the time, designed an image that matched, read all the rules about promotion, when to post, etc. and stuck it in r/pics with a watermark (which was allowed to give image credit). What was really cool was when people re-edited my image and shared it to facebook, tumblr and a bunch of other places, then for the next three years (because "on this day" was new), it kept going re-viral on Facebook. I'm particularly curious about ads - I've seen a few case studies about it and generally I think people have written off reddit ads as a waste of money, but I think that's because few people take the time to figure it out. I have to imagine that a well-constructed ad, in the style of a reddit post, where you reply to comments, is going to do well. Final-ish thoughts: I think building 'personal brand' on reddit is hard. Maybe it's the subs i hang out on, but there's just so many damn people, I think there's only like 4 other people in my ~15 years as a member that I actually remember. One guy who is really obnoxious, two guys that provided epic value ( u/localcasestudy and u/humblesalesman ), and one of the r/entrepreneur mods. I still think the epic value approach is the way to go. Give it all away and ask for nothing. Like if you read this post Ask me anything, I am a WordPress Performance Optimisation freak! : r/Wordpress , this dude is literally giving a masterclass on Wordpress optimisation, and you can see from his comments that people are DM'ing him asking to hire him. Granted, he's turning them away, but imo that's the way it's done. Give everything, ask for nothing, no newsletter signups or email-capture-for-pdf-download, give it all away. People will come to you. You see this a lot. Most of them are scammers hoovering suckers that froth everytime someone appears to know what they're talking about. But a lot of them provide real value. And profit from it. If I were to have a go at marketing a service on reddit, I'd probably run ads against an epic value post, with comments on, where I give feedback and advice to people posting. Eg, with BrutalTeardowns (defunct website roasting service), if I were to launch that service again today I might run something like this post, but as an ad: https://www.reddit.com/r/Entrepreneur/comments/7mzxtq/to_launch_my_latest_side_hustle_im_offering_free/ (but in all honesty the value here was still self-serving, the real champs were the guys I mentioned above) Edit: Wild that I can't post a comment with links but I can edit them in
Reddit for Business
Main Post: Reddit for Business
Is anyone out there only doing Reddit marketing?
Main Post:
Reddit was the first social media I truly used (after MySpace of course... RIP). And honestly, it’s still my top platform—can’t live without it.
But here’s what I keep wondering: Is Reddit overlooked as a marketing channel? Is it worth it for a marketer to niche down and specialize in Reddit alone?
I know it’s not as “brand-safe” or polished as Instagram or LinkedIn. But there’s unmatched community depth and real conversations happening there every day. People care. People engage. And if you know how to move, you can build serious trust.
But... 🔹 Is Reddit a solid place to start learning marketing? 🔹 Are there actual job roles or freelance gigs focused just on Reddit? 🔹 Has anyone here built a career around Reddit-first marketing?
I’d love to hear from any marketers working with Reddit — whether you’re running ads, managing communities, doing stealth outreach, or just testing things. Is there a future here? Or is it still too niche?
Ps : Don’t eat me alive pls I’m just wondering why not ask on the app itself lol
Top Comment: If this post doesn't follow the rules report it to the mods . Have more questions? Join our community Discord! I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
Step By Step Guide On How I Market On Reddit
Main Post:
Hey guys, I know a lot of you business owners market on Reddit. This is how I did it getting over 850k views, 2.1k upvotes, 350+ followers, 10+ leads and 5 clients in just two months starting from zero. (The numbers will depend on the size of your subreddits)
Step 1: Finding A Community
Reddit communities varies very largely between one another, think of it as preestablished avatars. To know which community is the best for you, just read through the posts of that subreddit. Can you answer their questions in a way where your product can be the solution?
Step 2: Read The Rules
The biggest risk you incur marketing on Reddit is getting banned. Getting banned off your subreddit means that you will have to rebrand with a new account and start from zero again. Marketing on Reddit is inheritely a higher risk compared to other platforms. But, if you can provide value, which we will discuss on a moment, you can minimize this risk.
Step 3: Create A Content Plan
Probably the most difficult part, break down all the steps you have to take going from painpoint to solution (your product). After that, create step by step guides for each of these steps with as much detail as possible, giving away everything you know knowledge wise. A customer can only buy once they are educated.
Step 4: 15 Pieces Of Content
You need a minimum of 15 pieces of content that interlinks together. It's like a holistic thing where each post refrences one another, and once they read the entire thing they will be aware of how big the task is and will naturally want to buy from you (since you have built their trust)
Step 5: Engage The Community
Everyday, you want to spend 3 hours a day helping others solve their problems by commenting. This is why step 1 is important, because we need to have problems we can help others to solve. We can build our reputation up this way growing our followers everyday and getting organic leads.
Step 6: Lead Magnet
After they read your post and view you as a knowledgeable person, naturally they will click on your profile. Have a pinned post that brings your audience to a lead magnet in exchange for their email.
Step 7: Lead Nurture
Nurture the lead by providing them value in the form of newsletters or something like that.
Step 8: Sale
If you have done this properly, they will come to you with minimal objections, ready to buy and waving their cash at you. The sales process also becomes exponentially easier.
I hope this helped! Do comment and leave questions below.
Top Comment: Are you recommending sharing affiliation with the product you’re marketing openly? How does that land in sub-Reddits where self-promotion is banned?